How would your PR physician commercial look?

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Restart13

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Honestly, how would you make one that is politically acceptable and portrays the difference of physicians (and physician training) over other providers?

For me, I think I would do one of two:

1) Showcase over history the prestige and honor of studying in universities dating back to the 1500s in London to the early Ivy leagues in the 1800-1900s. Follow this up by some Western scene in the middle of the night, where someone busts through the door asking for a doctor. End with cliche' saying of, "In your time of need, who do you put your trust in?" with a modern physician operating, resuscitating, etc.

2) Show a montage of clips of the physician path as we all know it...A's in high school, captains of sports, student council, followed by rigorous studying in undergrad, while maybe studying abroad, mission trips, occasional late study nights, working at a restaurant. Follow this up with medical school stuff, more rigorous studying, shadowing, helping in the OR, rounding, studying for not 1, 2, but 3 board exams, etc. Residency montage, and then maybe list the hours worked/studied to be a physician. "Does your provider have 40,000 hours of training?"

The key is to not point fingers but showcase our skill set and training. And also to remind the public why they invest their (public and private) money in physicians.
 
Very similar to the AT&T OK movers commercial.

This advanced healthcare provider midlevel, (add 15 letters behind name) is ok. Do you want your healthcare provider to just be OK?

See a physician with more than quadruple the education.Your healthcare deserves to be done by somebody better educated than OK
 
Going positive doesn't work in American politics.

Gotta run a smear campaign

Show a montage of every poorly managed NP patient you've ever had "referred" to the ED. Everyone has 359 of them. Show the cost associated with that "referral" and shift the balance billing righteous indignation onto them.

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Yeah, positive fluffy campaign won't work. ARNPs got the lock down with fluffy nice, "brain of a doctor, heart of a nurse!"
 
Hmm...I think a completely negative campaign makes us look greedy. I think a direct comparisons would look better under scrutiny IMHO. We have to remember the average person doesn't GAF when his ER bill is $2k for a r/o ACS (irregardless of the skill set of "evaluating the patient"). And frankly, it's hard to defend. Granted we know what is necessary for ER care. Sure we all complain of the BS visits in the ED, but I have to imagine they count for a significant portion of our salaries. If we only saw real ER emergencies, I'm sure the overall need for EM docs would only go down. We are already quickly becoming the public scapegoat for high healthcare costs and are easy targets.
 
Yeah, positive fluffy campaign won't work. ARNPs got the lock down with fluffy nice, "brain of a doctor, heart of a nurse!"

I agree. A feel-good positive ad won't go anywhere. MLPs and insurance companies are pulling the wool over everyone's eyes.

The public needs to be surprised, shocked, and know the truth about the lies and deception behind MLP independence movements and "optimum team practice" BS.

Only when Karen and Bill realize that Meemaw with atrial fibrillation, s/p CABG x3, systolic CHF, T2DM, COPD, CKD stage III, depression, HTN, HLD, PVD, hypothyroidism, and three years of alprazolam TID for "anxiety and insomnia" is being treated by 26 year-old Jenny McJennyson DNP, FNP-BC, BLS, ACLS, LOL-WTF (and her team or merry cardiology/GI/psych MLP "consultants") who doesn't have a freeeeeaking clue what she's doing, they might get the picture.
 
Probably something like the opening to Terminator 2 where all the T-800s (NPs) led by Skynet (AANP) are going around trying to kill humanity and our only hope for salvation is Dr. John Connor.
 
Probably something like the opening to Terminator 2 where all the T-800s (NPs) led by Skynet (AANP) are going around trying to kill humanity and our only hope for salvation is Dr. John Connor.

I can see it now. An army of DNP-800s in long white coats, marching across a barren landscape. Armed with Z-packs, prednisone, and clipboards. Overhead, UnitedHealthcare HK (hunter-killer) drones roam the skies, shooting down any level 5 charts. Press Ganey moto-terminators mop up the remaining resistance fighters that continue to put up a fight. Those brave physicians who are unlucky enough to be captured are taken to Aetna/CVS processing centers and forced into hard labor, until they cannot see 2.5 patients per hour, at which time they are liquidated for their raw elements.
 
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Where is anyone paying less for seeing a midlevel? If they have a lower bill, it's because they were lower acuity, not because the midlevel charges less.
Remember, the professional fee is an incredibly small portion of the total bill. MLPs currently bill 80-100% depending on your specific insurance. The patient isn't seeing any change in prices. They company makes more.
 
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I like the term “noctor” or frankendoctor
 
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