Oculoplastics is traditionally divided into lids, orbits, lacrimal and for some extends to face. It obviously includes functional and cosmetic. The make-up of procedures ranges a great deal between surgeons. I would say that for almost all, however, lids are the most common area of surgery. Blepharoplasty and blepharoptosis surgery are probably the most common. If you are in a high sun-exposure state and are not heavily cosmetic, eyelid tumor removal and reconstruction (or post-Mohs reconstruction) may make up a portion of the practice. If you are in private practice, you may do almost no orbit and maybe only a small proportion of lacrimal. The whole cosmetic and reconstructive breakdown is highly variable, with most new oculoplastic surgeons doing mostly functional. Doing cosmetics takes the right personality and marketing skill, so some never do much of cosmetics (although some would argue that the main motivation behind many patients with insurance-covered blepharoplasty is still cosmetic, they just happen to qualify because their visual fields are slightly clipped). So the number of cases for different surgeons doing botox, lasers, facelifts is highly variable.
In terms of salary, I don't think starting salaries are much higher. My non-ASOPRS friend looking for a first job is looking at offers around 170k in the city. (I don't think ASOPRS trained necessarily get much higher initial offers especially since they are pushed strongly towards academics) For comparison, a senior resident looking for general ophthal jobs has gotten offers 130-160. As with any surgical fellowship, it does make you more marketable, but again the initial salary boost may only be 20-40,000. In the long run, a lot of it has to do with how business-savvy you are. Even though cataract surgeries are only reimbursed ~700$ by medicare, some cataract surgeons still do quite well. Oculoplastics definitely gives you the tools to do a greater range of surgeries, but the functional reimbursement is not very good, so of course the amount of cash-pay/cosmetic surgery performed heavily impacts salary as does the sheer number of surgeries performed.
Ultimately, I don't think salary should play that big of a role in specialty choice (unless of course you're considering medical neurooph or peds and you cant take the big salary hit) -- any ophthal can do lasik or botox and try to set up a lasik factory or botox salon.. or just set up a good optical shop.
