Ok, I just came home from a night at the "other counter" (the bar) so go easy on me, but I'd say that there are a few ways to make it work.
First we need legislation that makes insurance companies pay for counseling. It could be billed almost like a standard rx, i.e. the MD (or DO) could write an RX for, lets say coumadin, and a seperate RX for a 15 minute (or 30) consult. The patient could be taken to a sit-down office-type consult area with plenty of reference books and journals, and possibly a computer with some info and internet access. Patient teaching aids could be available to take home. The patient could be counseled about their RX and disease state. The same could be applied to any number of drugs (particularly long term therapies). Things that come to mind are anti-depressants, insulin and blood-glucose monitoring, anti-coagulants, and ulcer medication. I'm sure there are many more (parkinsons meds, blood pressure, estrogen, etc). What we need is a way to bill for that time and those resources. Right now it just doesn't exist. There is no way that one pharmacist could run that store and pull a profit, but if we were paid for counsuling, additional pharmacists could be hired, more resources could be devoted, and more money could be made (potentially).
Another model is a specialty pharmacy. Many of my past pharmacists have kicked around the idea of starting a cash-only compounding (only) pharmacy. No third parties would be directly involved (fast) and since many stores won't even make some of the more complicated compounds, you're set with a client base. Many of the raw ingrediants are cheap. If you were located in a large city or near a large specialty (dermatology?) clinic, you'd be in good shape. Counseling would be somewhat important, but the compounding niche would be crucial.
Yet another model would be to start a pharmacy in cooperation with an MD or DO in their private-practice office. Who in their right mind is going to leave the dr's office without just filling the script right there? Add in a little high-tech wireless palm-based prescribing on the doctor's part and you could have the RX comepletely ready by the time the patient had finished up the dr. visit, leaving time for counseling if desired, and a happy patient.
The final idea that I have would be to start a pharmacy in an underserved area. Not only would you get the proposed government benefits (loan repayment), but you would also pay very little for real estate and have little or no competition. I know someone who owns 8 pharmacies, and they just happen to be in an area that the big chains have not yet penetrated (for lack of a better word). Last I knew, he was filling 400+ on busy days at each store. That's quite a business. If it ever did come time to sell out, he would make millions on the sale. That's not a bad way to end things either. And it supplies capitol for another business venture.
Some of these might break that law (I'm not sure), so I can't be sure that they would work, but they're just ideas that I've heard or kicked around. They are also highly dependant on the area demographics. Obviously nobody in their right mind is going to start a counseling pharmacy in the projects or at their local trailer park or truck stop, but an independant (or small chain of them) might flourish if they were fast and efficient in exactly the same place. Hmmm, my realtor once told me location, location, location.
Jd