OxyContin no longer promoted

[owlegrad]

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OxyContin maker's culture change starts today: No more promoting opioids - USA TODAY OxyContin maker's culture change starts today: No more promoting opioids — USA TODAY

Personally I don’t see what is so phenomenal about this, do they even need to market? Proabably more of a cost cutting measure than some kind of corporate moral decision.

 

[npage148]

Do they even have any brand name opiates w/o a generic right now?

You also don't need to advertise when the media is doing it for you

Edit: they do, hysingla. Which is a pile of unneeded garbage

 

[owlegrad]

Do they even have any brand name opiates w/o a generic right now?

You also don't need to advertise when the media is doing it for you

Edit: they do, hysingla. Which is a pile of unneeded garbage

There are actually a few opiates with no generics. Oxycontin for one, lol.

I love the last line of the article about how the reduction in sales force is not expected to change the prescribing of opiates. How much closer can you get to just saying "we are firing the sales force because we don't need them".

 

[Rouelle]

Maybe npage was referring to “they” as being OxyContin’s manufacturer

 

[WVUPharm2007]

Of course it isn't. It sells itself at this point.

 

[Rouelle]

It would be interesting to see the breakdown of overdose death vs opiate(s) involved. If I wasn’t so lazy, maybe I would Google it.

edit: a cursory Google search didn’t turn up particularly reliable data. The CDC breaks it down into categories of heroin, methadone, non-methadone opiates, etc., instead of by individual prescription drug. Some sites specifically named individual drug products but appeared at first glance to be propaganda sites.

 

[CetiAlphaFive]

OxyContin maker's culture change starts today: No more promoting opioids - USA TODAY OxyContin maker's culture change starts today: No more promoting opioids — USA TODAY
Personally I don’t see what is so phenomenal about this, do they even need to market? Proabably more of a cost cutting measure than some kind of corporate moral decision.

This is like if Larry David came out and said he's no longer going to promote Seinfeld.

A little late

 

[Dr. Pill]

There are actually a few opiates with no generics. Oxycontin for one, lol.

I love the last line of the article about how the reduction in sales force is not expected to change the prescribing of opiates. How much closer can you get to just saying "we are firing the sales force because we don't need them".

Huh? Teva's generic of OxyContin® (oxycodone hydrochloride extended-release tablets) [CII]: Oxycodone Hydrochloride Extended-Release Tablets CII

 

[Prepharm1214]

Half of the generic strengths of oxycontin are still not available, some that were available such as 20mg I haven't been able to get as generic for months

 

[Sine Cura]

Currently all so-called OxyContin "generics" are authorized generics

 

[Momus]

By having a statements out, they are promoting...

Publicity stunt.

 

[mustang sally]

OxyContin maker's culture change starts today: No more promoting opioids - USA TODAY OxyContin maker's culture change starts today: No more promoting opioids — USA TODAY

Personally I don’t see what is so phenomenal about this, do they even need to market? Proabably more of a cost cutting measure than some kind of corporate moral decision.

That's what I said.

 

[297point1]

OK, so this could be an interesting thought experiment. What brand name products don't need to be marketed because they are that well known and/or sell themselves, even in the face of generic competition? OxyContin is one, as is:
- Klonopin
- Xanax
- Valium
- Percocet
- EpiPen

I was thinking about including the NTI drugs (Dilantin, Coumadin, Synthroid, etc.), but they actually benefit from marketing which helps keep prescribers and patients from switching to the generic version.

What else am I forgetting?

 

[Rouelle]

OK, so this could be an interesting thought experiment. What brand name products don't need to be marketed because they are that well known and/or sell themselves, even in the face of generic competition? OxyContin is one, as is:
- Klonopin
- Xanax
- Valium
- Percocet
- EpiPen

I was thinking about including the NTI drugs (Dilantin, Coumadin, Synthroid, etc.), but they actually benefit from marketing which helps keep prescribers and patients from switching to the generic version.

What else am I forgetting?

Ambien

 

[CetiAlphaFive]

Huh? Teva's generic of OxyContin® (oxycodone hydrochloride extended-release tablets) [CII]: Oxycodone Hydrochloride Extended-Release Tablets CII

Have you ever opened one of those bOttles?

 

[owlegrad]

By having a statements out, they are promoting...

Publicity stunt.

Upon more reflection I actually think this is brilliant. They have turned a layoff into a PR dream. They aren’t “laying off unneeded sales staff” they are “trying to be part of the solution to the opioid crisis”. Genius.

 

[lord999]

OK, so this could be an interesting thought experiment. What brand name products don't need to be marketed because they are that well known and/or sell themselves, even in the face of generic competition? OxyContin is one, as is:
- Klonopin
- Xanax
- Valium
- Percocet
- EpiPen

I was thinking about including the NTI drugs (Dilantin, Coumadin, Synthroid, etc.), but they actually benefit from marketing which helps keep prescribers and patients from switching to the generic version.

What else am I forgetting?

Vicodin?!!
Soma
Quaalude

 

[DrVader]

Upon more reflection I actually think this is brilliant. They have turned a layoff into a PR dream. They aren’t “laying off unneeded sales staff” they are “trying to be part of the solution to the opioid crisis”. Genius.

Businessmen are very good at making money. I can't understand why politicians, doctors, and society, in general, don't understand this.

 

[Dr. Pill]

Have you ever opened one of those bOttles?

I’ve been in school for the last few years but prior to coming here the hospital I worked at would routinely dispense oxycodone ER. I am assuming its on some kind of permanent back order or something now?

 

[Sine Cura]

Authorized Generics: Why Mylan Would Compete With Itself in the EpiPen Market | RAPS

 

[297point1]

Vicodin?!!
Soma
Quaalude

Vicodin: was thinking of that one, but it competes with Lortab and Norco
Quaalude: you are showing you age (or you just watched The Wolf of Wall Street...not sure)

Soma is a good one.

Thought of another: Demerol

 

[lord999]

Vicodin: was thinking of that one, but it competes with Lortab and Norco
Quaalude: you are showing you age (or you just watched The Wolf of Wall Street...not sure)

Soma is a good one.

Thought of another: Demerol

Neither. Quaalude has been off the market for I don't know how long (at least since the 80s), but I used to have old geezers come in and ask for the drug by name in the 00s. I had no idea what the drug was until looking it up the first time and why everyone used it in the 70s. Deader than disco, but I still think it has major brand recognition among old insomniacs and dirty old men. That was my practice site at night when I was a slaving intern (had 70 yos come in from NextCare (Urgent Care) for a Viagra x1).

Vicodin, Lortab, and Norco have odd prescribing practices. It's a weird regional thing that I suspect is part of residency indoctrination.

 

[Apotheker2015]

Upon more reflection I actually think this is brilliant. They have turned a layoff into a PR dream. They aren’t “laying off unneeded sales staff” they are “trying to be part of the solution to the opioid crisis”. Genius.

True. IMHO They’re also limiting their liability. They’re saying “we created this drug. It’s awful. Yes, Oxycontin made us, the Sacklers, the 19th wealthiest family in the US. But now that we are telling physicians to not prescribe it, we are shifting the liabilty from us to them. You can’t come after our billions”

Sackler family

 

[WVUPharm2007]

Oh, don't worry. When the proletariat inevitably revolts and they start chopping off heads, the Sacklers will be right there in the first group to the guillotine with the Koch's and Walton's.

 

[Modest_anteater]

OxyContin maker's culture change starts today: No more promoting opioids - USA TODAY OxyContin maker's culture change starts today: No more promoting opioids — USA TODAY

Personally I don’t see what is so phenomenal about this, do they even need to market? Proabably more of a cost cutting measure than some kind of corporate moral decision.

This is a product that literally sells it's self, similar to cigarettes. I don't think lowing how much they are paying physicians to sell their pills will change prescribing practices. Physicians face pressures from the patients to prescribe.