P2P saves the insurance companies a great deal of money. It creates obstacles to care and makes doctors more reluctant to order tests. By delaying care and adding additional workload to already overburdened physicians they end up decreasing their spend.
It is divisive to physician and patient relationships as often the denial reason will blame physician documentation.
From a shareholder/profit perspective it is brilliant
From a policyholder perspective it quite often seems like the physicians fault.
From a physician perspective, it is frustrating, delays care/ treatment.
There is an interesting study on MRI of the lumbar spine by some physical therapist that suggests the MRI only adds to cost of care and should not be ordered as it is wasteful in terms of time and health insurance dollars. There may be some truth to that from a limited and ignorant perspective.
malpractice case such as the kaiser permanente case of the 18yo with an aggressive cancer that settled for around 28M$ specifically for failure to order a lumbar MRI
A jury awarded Anna Rahm a verdict of $28,215,278 in future medical expenses, future loss of earnings, and pain and suffering after a trial in LA Superior Court
shernoff.com
That malpractice settlement will not come out of any health insurance dollars-so it is still saves money for the health insurance company. They can deny the physician gets the blame.
I believe that currently the best way to do this is somehow involve the patient in the process so you can add a telehealth or same day discussion/visit for P2P and bill the insurance company for rhe discussion/visit with the patient