This is a problem that is not confined to optometry, and/or retail optometry in particular.
I have a private practice, and many of my new patients say that they went to "the doctor on main street" or the "guy in the medical building" or "accross the street from the Dunkin Donunts."
And for some reason, it spans the spectrum of medical problems.
I can not tell you how often I have conversations with patients that go something like this:
Me: Have you had any surgery?
Them: Yes. I had quadruple bypass 4 years ago
Me: Who did it??
Them: I don't remember
Me: What hospital was it at?
Them: Ummmmmm, in New York City. ON the upper east side.
Me: *sigh*
So what your saying then is some guy put you to sleep, cut open your chest, messed around with your heart, saving your life in the process, and you can't remember the guys name or where it was done???? WOW!
Jenny