http://admissions.rutgers.edu/applynow/morefortransferapplicants/HowWeMakeDecisions.aspx
For an idea of the kind of students that get accepted and rejected, just do a Rutgers Pharmacy search on SDN.
I have a friend who transferred in from Rutgers SAS with ~3.5 gpa and no major research/leadership experiences to his name. Several transfers didn't take the PCAT (though I was told Rutgers may be requiring it for this year going forward) and likely didn't have pristine GPAs. Case in point that it
is possible. I also believe they have a slight preference for Rutgers students because the rigor of the curriculum you take can be verified firsthand. Rutgers EMSOP curriculum is said to be difficult though doable with good time management so they have to be convinced you can handle it.
Keys are soft skills and interview preparation. Ask for help with your personal statement from people whose writing ability and experience you trust, like current pharmacy students (I reviewed his PS to help him tailor it toward a Pharm.D.). Treat your transcript/resume like a thesis defense and anticipate what red flags pop up about you. Be real. Be genuine. Stats will get your foot in the door, but don't tether your identity as a student to it. Selective schools won't care when it's above a certain minimum and you've earned the interview.