social media usage

[Dave1980]

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Jefferson in Philadelphia has a chief medical social media officer. Do you all think this is going to be a thing in the future? I don't know of any other health system who has this position.

 

[GoSpursGo]

Short answer, yes. I suspect most places have such a position, even if it isn't technically called a "chief" anything.

 

[gutonc]

It's basically just a digital marketing position. Props to whoever convinced Jeff to hire them at a CXO level to post on TikTok though.