Because on any non moving object, there are two forces. Gravity pointing down, and an equal and opposite Normal force pointing up.
F= ma = 0 in this case.
Frictional force is directly proportional to Normal force.
Think of it like this, If you push down on a book and try to move it forward, its harder than if you were to move it without any added normal force. There's added friction that makes it harder to move the book in the first scenario
hope this helped