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- Jun 28, 1999
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I recently visited an undergraduate college website which described opportunities for
their graduates. What slightly agitated me in regards to medical school admissions was
the title they used to refer to DO?s: Doctors of Osteopathy. Now, I know this was a
previous title, but it has changed and for specific reasons. The new title, Doctors of
steopathic Medicine, is (I believe) more descriptive of the profession.
I also browsed through a 1998 Kaplan/Newsweek ?How to get into graduate school? guide. The guide had a large section on medicine and the challenges it faces, but in none of its observations did it discuss DOs. The section on other healers did list ?Osteopathy? as an option, next to physical therapy and PAs. The small description below it, I must admit, gave a somewhat accurate and positive analysis of the profession and its
prospects, but the description was short. They also had a photograph of an osteopathic
physician: the physician is wearing a small white coat and a red badge (which I?m
assuming stated the title), standing in front of a spine model, in a non-clinical setting, and conversing with some person (I?m assuming a patient). The narration reads: An osteopath
focuses on muscles and the skeletal system. Now, compared to the photograph of the MD
physician, with the long white coat which clearly states his title and dept., in front of a patient laying in a hospital bed, this doesn?t leave a good impression for the undergrad contemplating a future in osteopathic medicine.
A young undergrad who reads this information for the first time may become discouraged
from pursuing a career in osteopathic medicine because of the title used (which should not play a factor), and also because of the portrayal of a DO (which is inaccurate).
In addition, I also have to question the wording used to describe osteopathic medicine
(i.e. hi-touch, OMT, OMM etc.). Didn?t Norman Getiz discuss a survey, about an
advertisement campaign for osteopathic medicine, which made apparent the idea that
some male patients were turned off by the word hi-touch, and females were intimidated
by the word manipulation. In my opinion, the AOA and osteopathic schools should avoid using words that carry negative connotations for potential patients. And adopt words like holistic and manual medicine which are more inviting and less frieghting.
their graduates. What slightly agitated me in regards to medical school admissions was
the title they used to refer to DO?s: Doctors of Osteopathy. Now, I know this was a
previous title, but it has changed and for specific reasons. The new title, Doctors of
steopathic Medicine, is (I believe) more descriptive of the profession.
I also browsed through a 1998 Kaplan/Newsweek ?How to get into graduate school? guide. The guide had a large section on medicine and the challenges it faces, but in none of its observations did it discuss DOs. The section on other healers did list ?Osteopathy? as an option, next to physical therapy and PAs. The small description below it, I must admit, gave a somewhat accurate and positive analysis of the profession and its
prospects, but the description was short. They also had a photograph of an osteopathic
physician: the physician is wearing a small white coat and a red badge (which I?m
assuming stated the title), standing in front of a spine model, in a non-clinical setting, and conversing with some person (I?m assuming a patient). The narration reads: An osteopath
focuses on muscles and the skeletal system. Now, compared to the photograph of the MD
physician, with the long white coat which clearly states his title and dept., in front of a patient laying in a hospital bed, this doesn?t leave a good impression for the undergrad contemplating a future in osteopathic medicine.
A young undergrad who reads this information for the first time may become discouraged
from pursuing a career in osteopathic medicine because of the title used (which should not play a factor), and also because of the portrayal of a DO (which is inaccurate).
In addition, I also have to question the wording used to describe osteopathic medicine
(i.e. hi-touch, OMT, OMM etc.). Didn?t Norman Getiz discuss a survey, about an
advertisement campaign for osteopathic medicine, which made apparent the idea that
some male patients were turned off by the word hi-touch, and females were intimidated
by the word manipulation. In my opinion, the AOA and osteopathic schools should avoid using words that carry negative connotations for potential patients. And adopt words like holistic and manual medicine which are more inviting and less frieghting.