So you need to consider the center of mass of the meter stick which is at the 50 cm mark at the center. Draw this diagram out, label one end 0 cm and the other end of the meter stick 100 cm with a string holding it up at 40 cm mark. At 50 cm is the center of mass where you can call it a 1kg weight.
You want the torque on the left side to equal the torque on the right side of that string holding it up.
On the left side, you have a 3 kg weight at the 0 cm mark (which is 40 cm away from the string). On the right side, you have the 1kg mass of the meter stick (located 10 cm from the string since it is at 40 cm). Further to the right is an unknown mass at 70 cm (located 30 cm from the string).
Torque left (3 kg mass) = torque right (meter stick mass + unknown mass)
Torque = Fd, and force is mass x gravity
Left side: (3 kg)(10 m/s/s)(0.40 m)
Right side: (1 kg)(10 m/s/s)(0.10 m) + (unknown mass)(10 m/s/s)(0.30 m)
Edit: I converted the distances into meters, but you wouldn't have to since they cancel out.
Set them equal: 12 = 1 + (unknown)(3) ---> 11 = 3x ---> x = 3 and 2/3 or 3.67 kg.