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Social work schools ask us to call those who come to us "clients". Off the top of my head, I would say that this is because many (if not most, I'd have to look it up) social workers do not work in the medical or behavioral health arena. The term "client" provides a cohesive way to refer to the people we're working with, no matter the setting or level of education. Bachelors-level social workers in no way, shape, or form should be providing any kind of medical or mental health assistance, so they should use "client". For those who have elected to focus on clinical social work, I have heard a combination of "patient" or "client", and as someone said above- the ever-dreaded "consumer". As I said, it depends largely on setting.
Makes perfect sense to me.