I would argue that the first sentence in the above quote is a problem. Obviously you aren’t developing a “brand” in the same sense as Apple, who is offering multiple product lines across multiple market segments. But they should still strive to create a logo that develops their “brand” and describes more than just “feet.” You have to set yourself apart from your competition. Maybe your practice wants to focus on sports medicine, maybe your office is modern, clean, technologically savvy. Why shouldn’t your logo attempt to convey that? A foot logo certainly does not.
What if I don’t want patient to immediately think “podiatrist” when they see a logo? It’s been pretty well documented here that “podiatrist” evokes a lot of, “that young man or woman can cut my toenails because I can’t reach them” mentalities. If a non foot logo reduces some of that, and instead attracts a younger, more active patient population, is that a bad thing?
Everyone is free to take a very simplistic approach to their logo. Make it a foot. I don’t care. I wouldn’t do it. I didn’t do it. Especially in the community I opened up shop in, where podiatry was historically a toenail clipper. That’s what a foot logo meant to people. I didn’t want to evoke that kind of thought or emotion from people because I knew those people would find me regardless, and anything I could do that didn’t scream, “I’ll bust those crumblies for you,” was for my benefit.
