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Then those PP docs are also low exam fee guys. I don't care if you are in private practice or commercial. If your fees are low, you are part of the problem. My fees are $265 for a comprehensive exam and I give a 20% discount for day of service which brings it down to $212. The way I look at it, I am the least expensive ophthalmologist in my area, but you can be sure I am the most expensive optometrist. Now do you see why I consider you a low exam fee guy?
You're also the lowest paid stock car driver and NFL quarterback (I only throw that out because you're not one of those either).
Before you break your arm patting yourself on the back I will remind you of the concept of "local economy." To give you some perspective, I called to schedule a visit with my retinal surgeon for a private pay patient and the fee was $225...that's for a very busy retinal surgeon. So the point being, you could come down here and charge $265 and within a month you'd be calling me to do some fill-in work because of your light schedule.
Also, it really doesn't matter what you charge...what matters is what you collect. What do you actually get paid on those exams? I'll bet your insurance panels aren't paying you $265 and I'll also bet that 3rd party constitutes the bulk of your patient base. So what actually hits your pocket for an annual eye exam?