I tell people not to exceed 45 or 50k if you're going to use student loans. Beyond this, and the repayment can be quite high. I say this because social worker salaries out of grad school typically start around 40 or 45k; maybe low 60's if working in corrections. No need to go for degrees from expensive, big-named universities, unless you're rich. But then, I wonder how many rich people go for MSW's? I think a class in student loan debt, the social work job market, and financial management should be required by the CSWE for all social work programs in order to be accredited; this would fall under advocacy. I've seen too many grads overestimating their prospects in the job market and as a result taking on more debt than can be justified by their income.