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The AAFP has created a series of video vignettes as part of a viral campaign designed to promote the role of family medicine in today's health care system to a global audience.
The five videos are available on the video-sharing Web site YouTube, as well as on a number of online news outlets and weblogs that focus on health care.
"The purpose of this campaign is to have a timely, yet lasting, presence across the World Wide Web that will help educate key audiences about the role and value of family medicine so they understand who family physicians are, what they do and how they fit into the larger health care picture," says Sarah Thomas, director of the AAFP Communications Division.
Full article here: http://www.aafp.org/online/en/home/...s-now/inside-aafp/20080709video-campaign.html
The five videos are easily viewed here, as well: http://www.youtube.com/user/AAFPmedia