Audiology and the Internet

[cvan7]

Advertisement - Members don't see this ad

Hello everyone!

I was just wondering if any one had any insight into possible the outlook of the profession, particularly with private practice. I did some work in a pediatric clinic this summer and had a blast, but I haven't had the chance to check out a private practice/adult clinic yet. I guess I'm just a little worried about the impact the Internet might have on brick-and-mortar practices being that people may elect to purchase hearing aids online to save a few bucks.

Thanks for any input!

 

[BigAl]

if you're worried about the internet having cheap deals on HAs than you're looking into the wrong field. you should be looking into HA dispensing.

 

[cvan7]

I am not interested in becoming a hearing aid dispenser. I am worried that people will merely come in for an audiogram and then send it to an online retailer for a better deal on their hearing aids. I realize audiology is more than just selling hearing aids, but to be honest, that's how private practices keep their doors open.

 

[rEliseMe]

I am worried that people will merely come in for an audiogram and then send it to an online retailer for a better deal on their hearing aids.

The counseling and tailored support of an audiologist is unmatched when it comes to hearing aids. Dispensaries have dismal retention rates because all they do is provide a device and send their customer on their merry way.

I don't think it will affect private practice as much as you're insinuating. These websites have existed for a long time.

If you're worried about it, though, I suggest doing something about it. Broach the topic with your friends, parents, grandparents, random people in the store; let them know the best way to get a hearing aid is to get it through an audiologist who can help them get the most benefit from their device... We've been studying the demographics of the baby boomers, and they're much more tech-savvy than any generation before. Tell them audiologists know how to tweak that technology and teach the client how to do it as well; that will be exciting and motivate them to check out an audiologist.

I would bet money that the baby boomers would rather talk to a person than just insert their audiogram numbers and credit card information, even if that is more convenient.

 

[BigAl]

I am worried that people will merely come in for an audiogram and then send it to an online retailer for a better deal on their hearing aids.

You have to look at this from both sides of the spectrum, as a plus and a minus. The minus you have listed, but the plus out weighs the minus. The patients that have went online to purchase their aids end up not wearing them. For the reasons reliseme has mentioned. This would be your opportunity to capitalize on this situation, and treat them properly. They will be greatful for what you have done, because they were never told what to expect. These type of clients, will come back to you and will tell others. So in a way you have to look at it as a positive.

 

[cvan7]

You know, I think you guys are right. I really appreciate the input!