Normally we'd expect it to leave the more substituted alkene, in accordance with the Zaitsef rule.
However, when the Br leaves, an H leaves with it as well.
In order for the Br and H to leave, the two must leave fulfilling two requirements: the leave AXIAL and ANTI.
In the picture, the BR is already axial, so that's fine. Now you need the adjacent carbon's H to leave anti. Since the carbon with the CH3 doesnt have an axial H anti to the BR (rather it has a CH3 anti to the BR), we have to go to the other adjacent carbon which does have an anti axial H.