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Briefness....

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3/4ths of a page looks more substantial than half a page, but not as douchebaggy as a full page. If you have a full page and then one or two lines on a second page, then you're a tool.
 
I think I looked over "maximum" when I answered the OP's question. Now after having seen that, I'd say that you should definitely not go over a single-spaced page. I was thinking about what my initial target was when I saw instructions that said "brief essay," which was about 1/2 page single-spaced.
 
I would agree.....one page. Be enough to outline your story, but not every granular detail.