Carbon-Bromine Bond Polarity

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Why is this bond considered polar? Does this have to do with reaction rates in bromobenzene?
Bromine is more electronegative than carbon? Puts a partial positive charge on carbon and partial negative on bromine.

http://en.wikipedia.org/wiki/Polar_bond
Wiki says a electronegativity difference of between 0.4 and 2.0 defines a polar bond. (I didn't investigate the validity of this claim)
C-Br is 2.55-2.96 for a total difference of 0.41 (polar)
 
That's a bit arbitrary; I've seen <0.5 being defined as non-polar.
I agree. I'm not sure where the official rule is stated, but some arbitrary demarcation is probably what determines polar vs non-polar for scientific literature.
 
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