Real world data here. At my office, we've been selling them to patients(first the Whitestrip Professional and since its introduction both the Professionals(for the under 15-18 I need my teeth really white before Prom crowd) and the Supreme's for almost 2 years, and at last count over 80 cases of whitestrips, so I'm talking about well over 300 payng customers here. My partner and I tell every patient that buys the kits that if they're not totally satisfied with the kit, bring back the unused strips and we'll refund 100% of their money. To date NOBODY has taken us up on our offer

, and when patients buy kits we make a note in their chart, and we'll then ask them the next time they're in. Just about everyone I talk to that's used them is completely satisfied with the product, and in the big scheme of things its been great for dentistry. I'll admit that we hardly ever sell any tray bleaching cases anymore(at about $300 per case), we returned our 1 hour light activated bleaching machine(you get similar results by putting a rubber dam on a tooth and leaving the tooth isolated for an hour, plus there is a reason that Dr. Dorfman and his Discus dental Zoom machine comes with Zoom at home tray bleaching kits to give to the patients after the light treatment), and almost all of our bleaching in the office now is done via Whitestrips at $75 a pop.

From the economics of it, its been great. With tray bleaching we'd do about 10 cases per year, thus generating about $3000 in bleaching revenue, and having to use some chairtime for impressions/delivery, thus loosing the other revenue that that chairtime could be used for. With Whitestrips, we've averaged 160 cases/year at $75 per case, so thats roughly an extra $11,500 in bleaching revenue, and no additional chairtime is used for them
Happy patients, more income generated, less chairtime used, win, win, win!

My partner and I were talking this past Thursday as we were driving upto Yankee Dental in Boston about the advances in the last 5 years that we couldn't imagine how we practicedwithout them before, and in order our list was #1 Rotary Endo with NiTi files(and we just dropped about $6000 this weekend for 2 of Brasseler's new rotary system that looks like it will take rotary endo files to the next level

) #2 our soft tissue laser(I think we'll be adding a waterlase by years end) #3 Self etching bonding agents #4 Whitestrips and #6 4% Articaine anesthetic. Just missing our list was the electric handpiece and digital radiography
BTW, Dr Pheta, wait till you goto Yankee in a couple of years with the blue "dentist" badge instead of the orange "student" badge, free samples from reps come ALOT easier. And after be "acosted" by the reps on the floor for 30 or so minutes you'll wish that you had a pink "guest" badge so nobody pays attention to you
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One last thing, if any of you get the chance, goto the Yankee dental meeting in the next 2 years, because after then it's likely to go downhill courtesy of the Massachusetts state gov't. For those that haven't been to Yankee before, it's huge, and it's a blast and a huge part of the reason is the facility where it's held, the Hynes convention center. Sure, it's Boston in January, but because of this great facility you can go 3 days without ever going outside and have all the shopping/dining/"entertainment" that you want. Since the state of Mass wants to turn this convention center into office space starting in about 2 years, the Yankee meeting will have to find a new venue, and plain and simple, there isn't one anything like it in Boston.(this though would be a good thing for my American Express bill from the "damage" that my staff does to it via the bar tabs that we run up as we're "enjoying" Yankee!
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