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Get ready to start making more refill reminder phone calls...
http://www.modernhealthcare.com/art...ites-new-hipaa-rules-in-shift-on-rx-reminders
The CVS drugstore chain is getting out of the business of using its data from patient prescription drug records to mail prescription refill notices to customers on behalf of pharmaceutical manufacturers, citing as a reason for the policy change a more stringent provision of the omnibus privacy rule re-interpreting the Health Insurance Portability and Accountability Act.
Over the years, we have collaborated with pharmaceutical companies to improve patient compliance to medication dispensed in our retail pharmacies by mailing select refill reminders to encourage and improve their medication adherence, Mike DeAngelis, director of public relations at CVS/pharmacy, said in an e-mail. However, in light of the recent HIPAA Omnibus Rule effective this September that places new restrictions on the usage of PHI, we have decided to end supplier-funded refill reminders through our retail business."
http://www.modernhealthcare.com/art...ites-new-hipaa-rules-in-shift-on-rx-reminders
The CVS drugstore chain is getting out of the business of using its data from patient prescription drug records to mail prescription refill notices to customers on behalf of pharmaceutical manufacturers, citing as a reason for the policy change a more stringent provision of the omnibus privacy rule re-interpreting the Health Insurance Portability and Accountability Act.
Over the years, we have collaborated with pharmaceutical companies to improve patient compliance to medication dispensed in our retail pharmacies by mailing select refill reminders to encourage and improve their medication adherence, Mike DeAngelis, director of public relations at CVS/pharmacy, said in an e-mail. However, in light of the recent HIPAA Omnibus Rule effective this September that places new restrictions on the usage of PHI, we have decided to end supplier-funded refill reminders through our retail business."
