Could be because of steric factors...the Loudon book talks about this in ch16.
Hmmm...the steric interaction could come from the chlorine lone pairs and oxygen on the carbonyl group. Since we are dealing with an amide, the nitrogen is predominantly sp2 and the lone pair is involved in a double bond...if you draw the corresponding resonance structure...the oxygen bears a negative charge (amides are not very reactive relative to other carboxy acid derivatives like esters and acyl chlorides since amides are resonance stabilized). So...unfavorable repulsions between the oxygen and chlorine at the ortho position might play a role in para dominance....that is the only way I can rationalize it.
Lots of other reactions give para dominance...like nitration of bromobenzene...acylation of toluene...etc