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There is an interesting thread in the Topics in Healthcare forum on SDN about pharmaceutical companies. I raised the issue of samples and my belief that they often interfere with evidence based prescribed. Plus the burden of pharmacists having to get patients switched to generics after samples run out, etc. etc. Bah. I don't like samples.
Someone replied and said that pharmacists get kickbacks for switching patients to generics. I have personally *never* seen this, but maybe I'm sheltered?
I've worked a number of different places and never heard tale of an incentive program to switch patients to generics. What I *have* seen - MANY - times are contests and other incentives to get people to try new brand name drugs. My very first exposure was over 5 years ago when there was a contest at my employer (sponsored by a drug company) encouraging pharmacists to get patients to switch from other PPIs to Aciphex.
If these "Generic Switch" incentives exist, who pays them? Generic drug companies? Insurance companies? Who are they paid TO? I kind of doubt they go to individual pharmacists, since the majority of them don't own the pharmacies.
I'm interested to see if anyone has ever heard of this?
Original thread: http://forums.studentdoctor.net/showthread.php?p=10930026#post10930026
Someone replied and said that pharmacists get kickbacks for switching patients to generics. I have personally *never* seen this, but maybe I'm sheltered?
I've worked a number of different places and never heard tale of an incentive program to switch patients to generics. What I *have* seen - MANY - times are contests and other incentives to get people to try new brand name drugs. My very first exposure was over 5 years ago when there was a contest at my employer (sponsored by a drug company) encouraging pharmacists to get patients to switch from other PPIs to Aciphex.
If these "Generic Switch" incentives exist, who pays them? Generic drug companies? Insurance companies? Who are they paid TO? I kind of doubt they go to individual pharmacists, since the majority of them don't own the pharmacies.
I'm interested to see if anyone has ever heard of this?
Original thread: http://forums.studentdoctor.net/showthread.php?p=10930026#post10930026