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what are some relatively cheap OTC items, that are very expensive if the pharmacy filled it? ....for example, nexium 20mg brand name OTC has a sticker price around $25. when i billed CIGNA for generic, the patient's copay becomes $200. i checked the cash price and i remember it being $300+ ? .... so for NEXIUM in particular if they went to get OTC brand name, the cost is 10x less!!! ... i believe Flonase is another #cvs bastard.