Thank you for the good points. Just curious how did you "meet" GPs for potential referrals? Also, if you take insurances aren't your fees be determined by the insurance? or are you just talking about the FFS part?
I am neither a perio nor an endo. I am an orthodontist.
I was clueless when I first started. When I came in to meet this one GP and gave her a stack of my business cards, she corrected me and told me that I should give her the referral slips, not business cards. She was kind enough to give me 2-3 different referral slips from other ortho offices for me to use as referrence. She asked me about my fee and if I accepted medicaid. I told her my fee, my weekend office hours and that I accepted everything including medicaid. She was very please and started referring patients to me. About 6 months later, she came to my office and asked me to put braces on her.
I instructed my receptionist to call the GP office to ask them if I could buy lunch for the office. When the GP said yes, I ordered pizza. And while they ate, I came in to meet the GP and his/her staff.
And for some GP offices, I just walked straight to their offices. If the GP was in the middle of the procedure, I just sat there and waited. And after the GP was done, he/she usually came out to meet me....and we talked for about 5-10 minutes.
I accepted a wide variety of insurance plans including HMO and medicaid because I was desperate. As a new office owner, I wanted as many patients to accept the treatments as possible. At the beginning, my schedules were empty and I'd rather work than sitting around doing nothing. Getting paid something is better having zero patient and getting paid nothing. The more patients I treat, the more people (patients and their GPs), who will hear about me. Reputation doesn't happen overnight. Another reason I wanted to treat a lot of patients (even though their insurances didn't pay much) was I wanted to teach myself as much as possible. 2-year ortho residency only taught me the basic stuff.
For perio, you can come to the GP offices to teach them how to restore implants....and help them with the implant tx planning. Once the GPs are more confident with restoring the implants, they'll refer more patients to you. To make the GP's and patient's lives easier, you can help the GP to deliver the stayplate or denture (and reline it if necessary) at your office right after you extract a tooth and place the implant.