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I seriously doubt many GI docs are going to be interested in NOTES. My understanding is the reimbursement on a Lap Chole, and a Colonoscopy is roughly $300 (is that about right Dr. Cox?). In the time it would take to yank a gallbladder through someones stomache or anus they could preform 5 or 6 colonoscopies.
Virtual colonoscopy is here and radiologists are best positioned to read them. GI docs need to find something to fill the void.