The rope/string used in a pulley increases the distance, thereby reducing the force for a constant amount of work.
Take a look at the first pulley on the left.
If you attached a mass to it, the weight of that mass would be, mg. In order to lift that mass, you would have to exert a force, F. If you draw a free body diagram, you will have 2T pointing up, and mg pointing down. Since the tension in the rope is equal at all points:
F=T
2T=mg
2F=mg
F=mg/2
If you were just trying to lift that same mass off the ground, your free body diagram would show F pointing up, and mg pointing down and you would have F=mg.