Does anyone know the name of the "theory" in which a person strives for a goal and once it becomes more attainable, this goal becomes less desirable to the person? It's similar to self-sabotage or buyers remorse. For example: a person applies for very desirable job, and interviews for this job. However, as this person leaves the interview, he/she starts thinking about all the reasons that he/she may not want to work there. Silly thread, I know, but I'm driving myself insane trying to remember the name of this theory.