New ASA logo

Healthcare jobs with pay you can see.
This forum made possible through the generous support of SDN members, donors, and sponsors. Thank you.
...I guess I didn't really mind the old one - that whole "vigliance" thing. Didn't look like tons of effort went into making a particularly original logo, and what's up with the pointy T waves and P waves? Thumbs down on this one.

dc
 
Oh yeah, Tough, tomorrow I'm completing my SICU rotation at your residency location, so stop by and holler at your boy.

dc
 
The name of the new campaign is 'lifeline" and their new slogan is "Anesthesiologists: Physicians providing the lifeline of modern medicine'.

guessing they chose the EKG since it is associated with life and death situations (a la ER)
 
I like the slogan, I think it will go over well with the public. Heck, it makes the statement that anesthesiologist are required for medicine to continue to be sustained.

Remember the general public is ignorant when it comes to what we do, heck i still cant get my parents to understand that i do more than start an IV here and there.

AS far as the logo, its cheap but once again it is easy for the public to relate to and is less pretentious than our previous crest.
 
Last edited:
Advertisement - Members don't see this ad
more importantly, (my last post was ignored) the asapac is what gets us paid. I really hope yall are all a part of it and donated the 20$. we are the only medical specialty that didn't lose money in salary; we actually got a raise. Please don't ignore the issue. I am sad the attendings on here haven't backed me on this issue. If you disagree, I would like to hear why.
 
seinfeld said:
I like the slogan, I think it will go over well with the public. Heck, it makes the statement that anesthesiologist are required for medicine to continue to be sustained.

Remember the general public is ignorant when it comes to what we do, heck i still cant get my parents to understand that i do more than start an IV here and there.

AS far as the logo, its cheap but once again it is easy for the public to relate to and is less pretentious than our previous crest.
Click to expand...


Had dinner this week at a reception for my wife's job and I happen to be sitting next to a soon-to-retire federal judge and her husband. When I identified myself as an anesthesiology resident, she wanted to tell me all about her husband ailments and his surgeries. We ended up on the topic of public awareness about non-physicians trying to practice medicine and she was completely ignorant on the fact we have midlevels who want to practice medicine.

I specifically mentioned the DNP issue and how nurses will introduce themselves as doctors in a clinical setting and she was apalled. She could not imagine being fooled into thinking she was being treated by a physician. Her reply was "if that ever happens to me or anyone I know, I will make it rain fire on those con artists"
 
Last edited:
toughlife said:
The name of the new campaign is 'lifeline" and their new slogan is "Anesthesiologists: Physicians providing the lifeline of modern medicine'.

guessing they chose the EKG since it is associated with life and death situations (a la ER)
Click to expand...


I like the idea of "rebranding" and creating a new public personna....but the logo sucks. The ECG looks phony with the pointy P and T waves, like something a nonmedical person would draw. And it is superimposed on what looks like the AT and T logo.....pretty lame if you ask me....I can't beliieve that this one was actually the best they could come up with.
 
lame logo...i don't know if the old one had a lot of history, but it looked like it did.


I do appreciate the strategy behind the new slogan, however.
 
sweetalkr said:
more importantly, (my last post was ignored) the asapac is what gets us paid. I really hope yall are all a part of it and donated the 20$. we are the only medical specialty that didn't lose money in salary; we actually got a raise. Please don't ignore the issue. I am sad the attendings on here haven't backed me on this issue. If you disagree, I would like to hear why.
Click to expand...

Do you have a link to the website? I went to the ASA conference this past week and was blown away by how much work and effort some of those anesthesiologists involved with the political process have put into bettering our field for almost no compensation. I don't think folks in my program are really aware of how much these guys/gals are doing for our future. I'm planning to send an email out with the link.
 
seinfeld said:
I like the slogan, I think it will go over well with the public. Heck, it makes the statement that anesthesiologist are required for medicine to continue to be sustained.

Remember the general public is ignorant when it comes to what we do, heck i still cant get my parents to understand that i do more than start an IV here and there.

AS far as the logo, its cheap but once again it is easy for the public to relate to and is less pretentious than our previous crest.
Click to expand...

I agree with this. Its not sexy, but if your goal is to educate the general public, it would definitely have a better impression on my parents ( both non-medicine) than the old crest.
 
TheSandMan said:
I agree with this. Its not sexy, but if your goal is to educate the general public, it would definitely have a better impression on my parents ( both non-medicine) than the old crest.
Click to expand...

But how many members of the general public see our seal? They don't even know we're docs...are they really googling the ASA website before surgery?

If there's not a coincident campaign to spread this info to the public, and tinkering with the seal is useless.
 
Advertisement - Members don't see this ad
TheSandMan said:
Do you have a link to the website? I went to the ASA conference this past week and was blown away by how much work and effort some of those anesthesiologists involved with the political process have put into bettering our field for almost no compensation. I don't think folks in my program are really aware of how much these guys/gals are doing for our future. I'm planning to send an email out with the link.
Click to expand...


In order to donate to the ASAPAC, you must be an ASA member. This is crucial. Once you become a member, you will receive a username and password that you can use to gain access to the ASAPAC website and donate.

Here's the membership webpage: http://www.asahq.org/joinASA.htm

So your job is to ensure all residents at your home institution become members first and then encourage them to donate.


If they don't want to do it online, print out and give them this form which you can collect and mail to the ASAPAC:

http://www.asawebapps.org/docs/2007 ASAPAC Brochure.pdf
 
toughlife said:
In order to donate to the ASAPAC, you must be an ASA member. This is crucial. Once you become a member, you will receive a username and password that you can use to gain access to the ASAPAC website and donate.

Here's the membership webpage: http://www.asahq.org/joinASA.htm

So your job is to ensure all residents at your home institution become members first and then encourage them to donate.


If they don't want to do it online, print out and give them this form which you can collect and mail to the ASAPAC:

http://www.asawebapps.org/docs/2007 ASAPAC Brochure.pdf
Click to expand...


Unforunately I think a number of people say they are going to donate to the ASAPAC but then never do. Even if it is a paltry sum, every little bit counts.
 
Bertelman said:
But how many members of the general public see our seal? They don't even know we're docs...are they really googling the ASA website before surgery?

If there's not a coincident campaign to spread this info to the public, and tinkering with the seal is useless.
Click to expand...


relax, it's coming.
 
Arch Guillotti said:
Unforunately I think a number of people say they are going to donate to the ASAPAC but then never do. Even if it is a paltry sum, every little bit counts.
Click to expand...

True, hence the reason we need to be persistent and aggressive in pushing our colleagues to do so.

Those who do not contribute are leechers and just riding the coattails of those who fervently believe in making our specialty stronger.
 
You must log in or register to reply here.

Similar threads

D
  • Poll Poll
ASA/AANA dues
Replies
1
Views
1K
aneftp
A
C
C’mon, ASA
2
Replies
74
Views
8K
Gern Blansten
Gern Blansten
A
ASA announcement about Venezuelan poor neuro-outcomes with anesthesia
Replies
26
Views
8K
arkgal
arkgal
TheLoneWolf
ASA Applauds Court's Dismissal of AANA's Complaint Against HHS
Replies
0
Views
902
TheLoneWolf
TheLoneWolf
G
MOCA without ASA?
Replies
7
Views
2K
Leinie
L
Top Bottom