@DrBloodMoney: What response would you have liked to see from CAP? Just curious, not picking a fight or anything.
For that matter, to all of you: what should we do about this now that the article has been written? What response should / can we have?
1. They were blind-sided by this negative press. PR101 fail:
The article makes it sound as if CAP was contacted during the writing/research stage so they should have known if someone from the NYTimes was about to publish an article on pathology errors. They should have been way out in front of this bad press. If they didn't know about the article, they need better media outreach. What does it say about CAP if an article about failures in the whole point of the profession you represent (ie. accurate diagnosis) is being written by the NYT and you don't even get a phone-call. I don't know what is worse: failure to react or failure to get noticed.
First I would have liked to have read the 'letter to the editor' that CAP wrote. I imagine that it was toothless. They should have posted a copy to the CAP website. I certainly haven't seen it there or in the NYT. A lot of readers of that article probably googled 'College of American Pathologists' and landed on their last-century website. Their response (letter to the editor, an essay by a prominent pathologist, a vote of confidence to the members, a dirty limerick, do something for the love of god) to the article should have been front page. Currently their response (in addition to the single email) is in tiny text on the right-hand side under the 'News' category. It's the 'FAQs on this issue.' Really? Click the link and 'boom' now I'm downloading a .pdf file (that's web-usability 101 failure) that is 100% text. Any reason why that's not in html on your website folks? I don't want to download a pdf to read your 'news.' The 'FAQs' are clearly not intended for the lay-public, it's only intended for CAP members. (And by the way this 'certificate' program sounds as bad as advertised except for that you don't have to actually sign-out 250 breast cases, you just have to touch glass on 250 which is doable for me at least - not that I'm paying to play) So there has been no follow-up with emails and no further outreach to due-paying members.
Their response to getting kicked in the ball-sac in the NYT: send a 250 word email and head out for happy-hour.
2. Brand (recapitulating everything raider wrote):
For all of the 'Pathology in Transformation' or whatever newspeak that CAP is touting, they really dropped the ball on the current situation. They should have turned this into an opportunity to push an aggressive rebranding of the profession in the eyes of our patients and our clinical colleagues. So instead of the impotence of their response they could have:
- written a response to our patients detailing everything that we do to make sure they get high quality care. Standards, accuracy, all tissue diagnosis, etc. Not just directing folks to your crappy mybiopsy.org site... no one cares about that.
- written a response to our clinical colleagues detailing the controversies in proliferative breast lesions, our commitment to high-quality diagnosis, etc etc
- written a response to pathologists that tells me why I should care about anything that CAP does, why I should give them any dues at all because I am struggling to find any reason at all currently.
And put it online so that it's easy to find (eg. press release section of your site).
The public perception of pathologists (if they know anything about us at all) is that we're basement-dwelling lab geeks with a vague air of necrophilia. This article makes all of us look incompetent on top of that. CAP's impotent response (if you can even call it a response) does not to help us forward the profession in the eyes of patients or our clinical colleagues or lawmakers.
Medicine is going to be climbing into the gladiator pit in the next decade to figure out what the future landscape will look like post-health reform. Is CAP really going to be the organization fighting for pathology's piece of the pie? If so, god help us all.
Edit:
Here's the
Newsweek article from the same day (Not that anyone reads Newsweek).
Lay Press said:
To reduce the odds that you're misdiagnosed, start by asking about the credentials of the pathologist who first reviewed your results, and whether he or she is a breast specialist. The College of American Pathologists is preparing to certify pathologists who review at least 250 breast biopsy results a year.
Those 2 sentences spell it out: CAP does not believe board-certified pathologists are good enough to read routine breast cases.
This is the message that the public is getting from CAP by their silence.
DCIS is a routine, common diagnosis that any board-certified pathologist should be able to accurately diagnose in every biopsy, every day. ADH is more controversial, even among experts. Asserting that community pathologists are not good enough to read out routine breast cases is tantamount to suggesting that they are not good enough to read any and all routine cases. That's my reading of that sentence, and I'm sure the reading of any surgeon or clinician or patient.
That is why CAP gets an 'F' on their handling of this disaster.