How do you guys think this Opternative start up will effect Ophthalmology? http://www.cio.com/article/2971263/cloud-apps/innovation-in-the-cloud-do-it-yourself-online-eye-exams.html http://techcrunch.com/2015/07/27/online-eye-test/ I think Optometry will hurt more as this is their direct replacement, however, a lot of Ophthalmology clinic revenue is via eye glass sales from their respective optometrist's and from referrals from Optometry so I think it will effect Ophtho, too. My gut thinks this is going to take off, it's the kind of technology that is disrupting all industries and in the big picture makes money sense. The doctor in me despises this idea, true pathology is going to get overlooked when patients & the general population start thinking they are in the clear just because they have a prescription and 'eye exam'. I have some strong ethical concerns about this and feel that it needs to be strongly opposed to protect the field.