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Thank you. This is exactly what I was saying.
I know some clowns try to charge extra for a photo. I have never done that. It's part of the routine exam. In additon to the 'wow' factor, it increases efficiency greatly for me (automatically zoomed into their electronic medical record)--- Another thing that is very important in today's health care enviroment (which is code for: Crappy insurance reimbursement).
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I disagree with the statement that it is part of the routine exam..It isn't. When you do it "routinely" you set the tone for insurance companies to not reimburse a retina doc, optometrist or ophthalmologist when a patient truly does need a retinal photo. More so it isn't indicated. Getting a hand massage is not related to the teeth. It is non medical. If you want to provide free medical services for your patients that is your call of course but I think it does you and your profession a disservice. I don't irrigate every patient's nasolacrimal system that I see as routine or photo their face unless it is needed. If I am doing a blepharoplasty, a patient needs to pay for it. I don't haggle the price or make "discounts". As doctors we should do what is necessary, no more and no less. I understand that things may be different in optometry as I have read the oversupply threads but then you wonder why VSP and those other providers can get away with what they do. It is because people undervalue their own services. Soon insurance companies will say you need retinal photos on each exam and if you don't do it, we wont pay you.
That is an excellent point. But I wonder who's doing a more disservice to the profession: an OD advertising $99 for two pairs or OMD advertising a LASIK for $299 or Tippytoe giving away free service. Or a urologist who has a huge highway billboard sign that says call 1-800-xx-urine (I'm not making this up. I saw it.)