i think his actions were pretty egregious.
Allure Esthetic must pay restitution to 21,000 Washingtonians and seek removal of all fake reviews, among other significant reforms SEATTLE — Allure Esthetic and Dr. Javad Sajan must pay $5 million as a result of Attorney General Bob Ferguson’s consumer protection lawsuit. Allure and Sajan...
www.atg.wa.gov
he posted fake reviews.
he forced people to sign NDA to prevent them from posting, then threatened them.
he manipulated "best doctor" polling.
he posted manipulated photos for fake marketing.
he kept rebates that were intended for patients.