The crux is whether our patient satisfaction scores will be higher if we deliver on patient's expectations (being digitized) or whether we attempt to disabuse them of the necessity of this intrusion.
I've had some follow-ups that seemed disappointed when they learned I wouldn't DRE them if the PSA was reassuring. (No laughter, please.) Given that the value of a placebo is directly proportional to the discomfort associated with it, I believe they found the very invasiveness of the exam to confirm the thoroughness with which a physician was following them. Not a good reason to continue DREs, however.
Quality metrics in healthcare! You can't argue with numbers. Of course, free doughnuts and decent coffee would probably put satisfaction scores through the roof.