Osteopractor? Osteopractic? It sure sounds like he's trying to latch on to chiropractors and chiropractic, or more specifically to the public's association with chiropractors and their expertise in SMT. I think you've hit the nail on the head here.
And I guess the very existence of these seminars is evidence that those crazy chiropractors have been on to something for the last 100+ years.😉 He actually uses some chiro literature to support his interventions, but does also spend a lot of time debunking the whole straight chiro, palpatory positional diagnosis, maintenance manipulation for spinal health bit...