So aromatics are weak nucleophiles. Bases. Electron DONATING groups INCREASE that basicity. EWG decrease that basicity. If it's got a free lone pair, it's a EDG and increases reaction (exceptions: halogens). If it ain't got a free lone pair and can withdraw (C=O), its a EWG and reduces.
It also depends on where the EDGs/EWGs are located with respect to the reaction H+. (ortho, para, meta). If the cation is stabilized, the ortho/para substituents are favored. If not, then the meta is favored. If the EWG withdraws e- from the cation, then it is destabilized and meta will form. Like wise EDGs donates e- to the cation and will stabilize, thus increase reactivity at the ortho/para positions.
Like pfaction said, halides are EDG but deactivate, while OH, OR, alkyl groups NH2, NR2 donate in and help direct ortho/para.
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