Genoptix-Founded originally by non-MDs who had very little idea what they were doing. Almost was a complete non starter because it was so shunned by academically trained pathologists. Based in So Cal, Carlsbad area I think..dunno. Anyway I dont like Carlsbad.
Saved, I guess...when they hired 10-15 foriegn hematopathologists from the Middle East, Syria or Egypt I believe...yeah that is wierd I know.
Thought they could capture USLABs marketshare by using direct to oncologist marketers, which suceeded on very small level mainly because many oncologists are idiots.
Spent a TON on software development, I can only imagine the level of red they swim in.
Overall stupid business model if you ask me, but no one did.