However, none of this means anything unless you have a reference point: activate wrt what?
NH3, CH3, OH, all activate ELECTROPHILIC aromatic substitution rxns and are ortho, para directors, the reason being that the charge on the cyclohexadienyl cation intermediate is better stabilized through resonance at these positions. Meanwhile, NO2 and CF3 and the like deactivate and are meta directors. However, it is important to note that halogens are slightly deactivating and ortho, para directing (because while they are to an extent EWG, their excess of lone pairs lets them stabilize the cation at these positions).
With NUCLEOPHILIC aromatic substition, however, the situation is reversed...the carbanion intermediate favors the opposite method. Keep in mind that because it is nucleophilic, you need a good LG for this type (as opposed to a simple proton doing the trick in EAS), such as a chloride.