How important is it to go to UCLA/UCSF/UCSD if trying to work in PP in SoCal. I've heard that the best PP jobs (Newport Harbor, Mission, etc.) go to those grads while grads from USC, UCI are left fighting for the scraps. How true is this and would I be better off ranking prestigious East/Midwest programs (UW, Northwestern, Columbia, NYU, etc.) over the 2nd tier California programs if my goal is to get a good PP job in SoCal?