I bought my wife a real diamond engagement ring, even though I despised the idea. I liked the idea of a gold and/or platinum band much better, expensively engraved by a master craftsmen.
I'd be ecstatic if diamonds were valued at their true value - a common stone with great industrial uses and potential. Make them valueless, even if it means the $5K sitting on my wife's finger is only worth $50.
Kudos to all the folks aware of the DeBeers marketing machine, blood money, etc. If only word would spread more, maybe diamonds wouldn't be the stone of choice.
DeBeers latest tactic to sell more diamonds? The obligatory diamond righthand ring. You see it prominently featured by celebrities and on reality shows.
http://www.sacbee.com/content/business/story/7887166p-8825882c.html
We can cut down DeBeers all that we want, but they are a case study in successful marketing.
If you must buy a diamond, stick with GIA certified for cut/color/clarity. It's the only independent grading. Although the three Cs are clever marketing to drive up value, if you're looking for the sparkle, they make a difference.
I personally bought my wife's ring at overnightdiamonds.com, about 40-50% of retail. They are based out of Ohio. If you live out of state, no sales tax, a big savings
🙂 I had never heard of that jeweler, but thought I would just dispute the credit card charge if it was fake. I did have it appraised for insurance purposes and, yes, it is real.
The diamond article mentioned in Wired magazine can be found online. It talks about the Gemesis yellow diamonds, the DeBeers marketing machine, the use of diamonds as microchips, and more. It's a fantastic read. Give yourself some time, though. It's a lengthy article:
http://www.wired.com/wired/archive/11.09/diamond.html
How inflated are diamond prices? Just try selling one to a jeweler.
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