To include the math:
Ft = Fn + Fg
Fg = -mg this is constant on earth, at least for MCAT purposes
Ft = ma
a = Ft/m
Therefore, if a increases from zero, (moving up), (Fn -mg) must be larger, so Fn must be larger than when v is constant.
If a decreases from zero (moving down), (Fn-mg) must be smaller, so Fn must smaller than when v is constant.
Fn is what you perceive as weight. Therefore, larger Fn = higher perceived weight.