Believe it or not, every major brokerage (despite the ones listed on the Visa IPO prospectus - think Schwab, Fidelity, Scotttrade, ETrade, Ameritrade, etc) would receive shares of such a large IPO to distribute to their clients. The larger the firm, and the higher end that their clients are, the less likely they are to cater to you. I had a few friends who wanted to get in on the Visa IPO. My cousin, who's dad used to be a higher up at Citigroup, didn't get any love from supposedly being one of their valued clients.
So while you don't necessarily need a net worth of $5mil+ (but apparently you do at Goldman - one of the many reasons I'd never leave my any of my accounts with a firm that doesn't have to value their clients), but I can say I did have a few factors going for me at my brokerage:
- relatively large account size
- highly active trading account
- aggressive approach to investing (most places will have you fill out or answer some sort of questionnaire related to what you chose to invest in and regardless of the 2 prior factors, if they deem you to be a conservative investor, they will not issue you an IPO at the initial offer price)
It's kind of sad but true, that a lot of companies today will cater more to the customers/clients they are trying to obtain as opposed to keeping their own.
CNBC anchors/employees aren't allowed to own actual specific stocks. They just get overtly happy anytime something bullish occurs.