As could be expected in an article like this, it makes a bold statement (which is ultimately true) using some over-dramatization that will irk people the wrong way. Comparing cobalt to MV photons is like apples to oranges - yes cobalt will work the same but we don't need an RCT when there is a minimal cost difference and there is a significant throughput benefit. The article does not talk about the benefits of radiation over time and makes it seem like we're working in the stone age.
However, the overall point - that industry and the financial incentive to treat has too much pull in radiation oncology is true. As a field, our ability to treat has long outpaced our evidence of whether or not we should treat. There are several examples where "doing more" is not necessarily better in medicine (a great read is Ending Medical Reversal).
With the exception of pediatric, skull base or reirradiation near a critical OAR, I believe we should not be using protons off-study (preferably a randomized study at that). Protons should not -ever- be used in prostate cancer (and it is ridiculous the NCCN tip-toes around this basically saying there is 'no harm' so go ahead and use protons). The explosion of proton facilities around the world is unfounded. Financial toxicity is real and we should be incentivized to produce 'good' results not only for the patient but society as a whole. For example, I would go a step further that we should not be treating 5+ brain mets with stereo (until we have evidence), nor should we still be treating low/intermediate risk prostates with 40+ fractions or treating standard breast tangents with 25 fractions when 16 will do.