Yo Ven0m,
Generally, when blood flows from the RA --> RV, there isn't an appreciable amount coming back into the IVC & SVC. In a diseased state where there is R side heart failure, a physical exam finding is jugular venous distention (JVD)--the patient lies down on an exam table, which is lowered at 45 degrees, then looks to the left and the jugular veins on the neck are actually pulsating. The jugular veins have a pulsating motion because with each contraction of the RA, blood is flowing back into the SVC and IVC instead of flowing into the RV.
I think it's easier to start out with this exam finding and realize it's abnormal to begin with. Blood should be flowing ahead and not regressing in circulation.
So why does blood flow back into the IVC and SVC when the RA contracts? There is higher pressure in the RV than there is in the venous return to the heart. This is badness because the RV should be relaxed and ready to receive oxygen poor blood from the RA and send it to the lungs. If the RV has undergone cardiomyopathy (hypertrophy to handle increased pressure --> eventual dilation after being worn out), it cannot relax enough to create a low enough pressure state to allow for blood to flow in. Also, a PE can cause R heart failure and produce this back flow of blood. Technically a pericardial effusion can compress the R side of the heart and also lead to JVD as well. Fluids will find the path of least resistance.
I hope this explanation gets the concept across.