I suppose I understand why fellow Californians like the school (high ranking, good hospital), but why would someone from, say, Iowa or Massachussetts even care? I mean, the school isn't that cheap if you're not from CA. Also, why do so many Californians prefer UCSF to UCLA? Area-wise, I think LA wins. Reputation, I'd say it's pretty close, with a slight edge to SF. Hospital, I think LA has a better one. Also, the fact that the undergrad campus is right there gives the thumbs up to UCLA.