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For those who don't know there was a recent controversy when Bank of America tried to institute a new $5 fee for customers to have a debit card. They did this to pass on the costs of a law that forced them to reduce their per transaction fees for those cards. Congress was outraged at this response to their legislation so they called hearings. Consumer groups were similarly outraged and eventually B of A was forced to scrap the plan.
Now I am no fan of B of A but this episode shows up something about congress and the public that we need to pay attention to as physicians whose incomes are governed to a large degree by government programs. Congress cut B of A's pay and they expected them to just take a loss and live with it. When they took action to pass those costs along to the consumer they were soundly trashed.
When we get cuts or when we have new unfunded mandates heaped on us such as EMTALA, medication reconciliation, CORE Measures, etc. we react by increasing volume, adding midlevels, documenting better (to achieve higher per patient charges) and doing other things that patients hate. We could, and I argue likely will, suffer the same defeat as B of A. When the public and Congress hand us a pay cut they want us to take the cut and deliver the same service for the lower price.
Rest assured that's what they want. Consider that when people tell you that any changes coming will be "revenue neutral."
PS- I posted this in EM because when posted elsewhere this topic always degenerates into discussions of going into boutique, cash only practices rather than dealing with CMS. That's not an option for us so we don't need to go off on that tangent.
Now I am no fan of B of A but this episode shows up something about congress and the public that we need to pay attention to as physicians whose incomes are governed to a large degree by government programs. Congress cut B of A's pay and they expected them to just take a loss and live with it. When they took action to pass those costs along to the consumer they were soundly trashed.
When we get cuts or when we have new unfunded mandates heaped on us such as EMTALA, medication reconciliation, CORE Measures, etc. we react by increasing volume, adding midlevels, documenting better (to achieve higher per patient charges) and doing other things that patients hate. We could, and I argue likely will, suffer the same defeat as B of A. When the public and Congress hand us a pay cut they want us to take the cut and deliver the same service for the lower price.
Rest assured that's what they want. Consider that when people tell you that any changes coming will be "revenue neutral."
PS- I posted this in EM because when posted elsewhere this topic always degenerates into discussions of going into boutique, cash only practices rather than dealing with CMS. That's not an option for us so we don't need to go off on that tangent.
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