I have recently arrived to conclusion that it's impossible to pick the right school for YOU, until you have already graduated and know what you liked or didn't like.
For me, it is and always have been about the people. I wanted to go someplace where I felt at home and liked vast majority of people - students, faculty, staff. I wanted to go to a school that wasn't so big that I would become another anonymous face in the mass, but at the same time a school that would give me top-notch opportunities - and I got to dabble in everything from student-run clinic for indigent to state-of-the-art research. Money was also a big factor, which is why I went to my in-state school, after all. I ended up really, really liking it there - the staff at the office became like a family to me, and I made great friends, and I had a blast. 🙂