The bigness of the dealio is very much in the eye of the beholder. And sometimes small deals are merely visible symptoms of a deeper problem.
Transgender athletes aren't a "big deal" in the grand scheme of western civilization, and I'm not a viewer of any NCAA sports (much less swimming), but the people who come down on the side of commending and glorifying the Lia Thomases of the world have a particular way of framing issues and viewing problems. And it's completely demented. I wouldn't trust their judgment in a anything else.
This is a fair point, though I'd argue that it's about as useful (and limited) as any generalization or label. You could say the same about Marxist, leftist, liberal, progressive, communist... or even Democrat. None of those labels perfectly describe any person (except maybe Karl Marx himself
) or ideology but they still have utility in grouping mostly-like-minded people together for the purpose of discussion.
I also think it's funny that your followup to "No, wait, don’t tell me I already lost interest" is a comment about how using the term woke is a debate avoidance tactic.