First, let me apologize. The last thing I want to do is create an environment where students feel unwelcome from posting their views.
I graduated from a reputable private school, large liberal arts, med, nursing, dentistry, etc. While going through the program I grew pretty tired of the name being thrown around like we should be grateful to have their name on our diplomas. This would be the case with or without US New's list. By the time I graduated, I had networked the SF Bay Area in all 4 major hospital systems: UC, Kaiser, Sutter, and Stanford. My classmates that came back to CA now work for a larger private chain. Other graduates from preceding years held a gathering for us for a meet and greet and for us to ask questions and continue our networking. One of our questions were, "Do you think we can negotiate a higher starting salary?" We got a 'ohhh, you're so cute and naive' laughter with a "No". No is correct, wages remained the same as someone who graduated elsewhere. This was the same for all the sites I interviewed with, with the exception of a private OP, where the owner had more leverage. Unlike medical programs, we do not require residency where an institution may actually verify our psychomotor and patient care skills, not to mention a more rigorous boards exam. We rely on short rotations to which our experiences and quality of education can vary greatly. I believe that placing your bets on the higher ranking program 'just in case' there were changes in the future that may otherwise validate such rankings may put you in the same mentality of some of us when we graduated. I understand that your views may be encouraged by your experiences and mentoring, but just keep in mind that there are fewer real world examples. If anything, a residency at a well known institution would be more beneficial.
In a laymen consumer's view, the primary method to finding a provider is an in-network list. Second, believe it or not, is how the facility looks. Patients relate cleanliness, presentation, and organization (of the lobby) to patient care more than outcome measures. I'm hoping that changes with education. Third, word of mouth by another provider, or family/friends. We have tried a ranking system based on outcomes, very few paid attention to it. As steveyk mentioned, there has been no connection (in literature) that supports referrals being made for a therapists due to their alma mater. However, like he mentioned, the specialty may have a large influence, especially with more rare specialities such as the WCS, pelvic floor, or TMJ.
It was also brought up that US News has been a problem, not only have they been misrepresenting what schools may or can offer students, they even have a service for schools to access their data (for a fee) in which schools may use to up their rankings. They have also been glorifying PT (I guess I don't blame them), based on BLS estimates, to the point where private education corporations have began opening up private for-profit schools. This will lead to the over saturation of our field, and if the University of Phoenix is any example, you may just have your rankings. US News is a marketing scam and it disheartens me that they have such an impact factor on young students and the public. That is why I would like to have more informed patients based on outcome versus an unreliable ranking.